Brand Guidelines
Introduction
Introduction
For guidance on how to apply our brand guidelines, for design requests, or high res versions of our logos please contact
marketing@fullcircl.com
marketing@fullcircl.com
The FullCircl Logo is our first point of identification; it's the symbol that customers use to recognise our brand. We want people to instantly connect the sight of our logo with the memory of what we do – and, more importantly, how it makes them feel.
Brand Logo
The FullCircl brand logo comprises of both an icon and typography. The icon will usually be displayed to the left of the typography but can also appear above as an alternative configuration. The word “FullCircl” uses the sans serif font BC Alphapipe in SemiBold and is displayed in the colour #002626. This is our main logo and the one you should use most prominently.
FullCircl Icon Logo
The FullCircl icon logo (or the ‘F’ mark) is used in special cases where it is impractical to use the full Brand logo however, in general, the full Brand Logo should be used in order to help establish the relationship between the ‘F’ mark and the name ‘FullCircl’. At the simplest level, the Icon Logo can be seen as a stylised and tilted letter ‘F’, however look more closely and you will see a number of circles, a subtle nod to the name but also visually representing switches like you would find in a mobile app – for us, that’s the ability to configure FullCircl to your specific needs.
Logo
Secondary logos
The Primary Brand Logo should be used in most situations, however where space does not permit, an alternative full colour layout can be used instead.
Logo
Monochrome ‘Mono’ logos
Where the logo must be displayed over a dark background, an alternative Mono logo should be used instead to ensure sufficient contrast between the logo and background.
Configurations
Clear space
Allowing a minimum amount of clear space around the logo ensures visibility and clarity. It gives the logo room to breathe. The logo should be kept clear of other logos and design elements. To measure the amount of clear space required, use the space between the middle of the ‘F’ mark (Icon Logo) and the letter F in the word FullCircl as a guide. This means the larger the logo, the more clear space will be required around it.
Minimum size
The minimum acceptable size refers to the height of the logos. The minimum size is 15 mm high in print; 24 pixels high in digital; and 100 mm high in OOH.
Print
15mm
Digital
24px
OOH
100mm
Colour
When used on a white or light backgrounds, the logo should be the full colour variant which uses the green Icon Logo and text in Dark Green #002626. When used on a mid-value or dark / photographic background, the mono logo should be used in White #FFFFFF
Full Colour
Use the preferred full colour brand logo wherever possible, this logo has our primary brand colour and is the most recognisable part of our brand.
Incorrect Usage
For both building brand awareness and protecting the trademark of our brand, it's important to retain consistent and correct use of our logos. In general, do not alter any of the logos in any way. The following examples illustrate just some of the possible misuses and simple rules to follow. These examples apply to both versions of the logo.
FullCircl typographic logo is not to be used without the icon
Do not use a 1-color logo in full-color production
Don’t alter the logo color.
Don’t stretch or distort the logo.
Don’t fill the logo with an image.
Don’t add a drop shadow to the logo.
Don’t change or alter logo typography.
Don’t use the logo within text.
Don’t alter the Icon
Always ensure significant contrast between the logo and background.
Do not fill in the icon with a different color.
