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Identity verification is a critical component of Customer Due Diligence (CDD). Whether it’s for banking, online gambling, e-commerce, or other regulated industries, businesses need to verify the identities of their customers to ensure compliance and prevent fraud.
This has created a booming market for identity verification providers that offer various tools and technologies to meet the growing demand. But with so many options available, how can you choose the right identity verification company? In this article, we’ll compare 10 of the top identity verification providers, looking at their services, where they are based, country coverage, technical integration, and notable clients.
What is identity verification?
Identity verification (ID&V) refers to the process of confirming that a person is who they claim to be. In the digital age, this typically involves verifying personal details like name, address, or government-issued ID against trusted databases. Identity verification software and tools help businesses carry out this process, ensuring they are dealing with legitimate users.
Why is identity verification important?
The rise of digital account opening has made automated identity verification essential for businesses globally. Here’s some reasons why:
Fraud Prevention: Identity theft and online fraud are major concerns. By using advanced identity verification technologies, companies can reduce the risk of these threats and deter fraudsters from attempting to infiltrate a business.
Compliance: Many industries, particularly financial services, are required by law to implement identity verification to meet Know Your Customer (KYC) and Anti-Money Laundering (AML) regulations.
Customer trust: Customers are more likely to trust a platform that protects their personal information through robust identity checks.
As a result, choosing the right identity verification company is critical to ensure security, compliance, and trust.
Comparing the top identity verification providers
Please note, this list isn’t ranked and is a randomised list of identity verification providers.
FullCircl
FullCircl provides a comprehensive suite of services, including KYC (Know Your Customer), AML (Anti-Money Laundering), fraud prevention, and ongoing risk monitoring. Their platform offers document verification as part of their KYC process, ensuring that customers’ identities are accurately confirmed using government-issued IDs and other documents. They also provide continuous monitoring to help businesses stay compliant with evolving regulation and identify potential risks in real-time.
FullCircl brings regulation fully in-step with customer acquisition, creating better business from the start.
Based: United Kingdom
Country coverage: Over 240 countries and territories
Technical integration: API & SDK integration options allowing seamless connection with various platforms, including CRM and other business systems. Web platform for centralised reporting, remediation, and auditability.
Clients: Santander, goHenry, BT, Caxton, Entain, Natwest.
Find out more about FullCircl here.
IDnow
In IDnow’s words: “We help our clients to move forward with their ideas, providing them with the tools that are needed to succeed and delivering unsurpassed fraud mitigation measures. We understand that regulation and our client’s requirements are constantly evolving, so we evolve with them. We provide an advanced identity verification platform that serves the identity needs of our clients across geographical borders – all to create an even safer digital world and a safer tomorrow. Let’s unlock tomorrow’s possibilities. Together. Now.”
Based: Germany
Country coverage: Global
Technical integration: Flexible API and SDK integration for mobile and web platform, making it easy to implement across various digital channels.
Clients: Hahn Air, Mahle, Solaris, TFBank, Zorrz, Worldline, eToro.
Find out more about IDnow here.
GBG
In GBG’s words: “Every day we build, collaborate, and partner to create a world where everyone can transact online with confidence. We are GBG, global specialists in digital identity. We enable fast, simple and compliant customer onboarding, reducing the risk of fraud for many of the world’s leading organisation. Working with the best data, the best technology and the best people, we make it possible to balance the growing need for a frictionless digital customer experience with the increasing risk of fraud and financial crime.”
Based: United Kingdom
Country coverage: Global
Technical integration: Offers cloud-based API and plug-and-play solutions that allow for easy and scalable integration.
Clients: ASOS, IBM, Betway, St. James’s Place, John Lewis, HSBC.
Persona
In Persona’s words: “We’re building a more human internet. At Persona, we’re humanizing online identity by helping companies verify that their users are who they say they are.”
Based: United States
Country coverage: 200+ countries & territories
Technical integration: Provides low-code and no-code SDKs and API integration that can be tailored to various platform, offering a high degree of customisation.
Clients: Etsy, Udemy, Travelex, Twilio, Dott, Get Your Guide.
Learn more about Persona here.
Northrow
In Northrow’s words: “Accelerate your growth, safely. Helping regulated businesses reduce the cost, time, and challenges of financial crime and money laundering is what we do. Our software simplifies compliance management so you can focus on what matters: growing and scaling your company.”
Based: United States
Country coverage: 235+ countries & territories
Technical integration: Provides a cloud-based API that integrates easily with CRM and other business tools, enabling seamless adoption.
Clients: Open Banking, Regus, Hargreaves Lansdown, Cashflows, Bankable, Nemean Services.
Learn more about Northrow here.
OneID®
In OneID®’s words: “Customer identity verification made faster, safer and smarter. Now your customers can prove their credentials using their OneID® Wallet – the smarter way to reuse their bank-based digital identity. With OneID®’s digital identity wallet, customer verification takes just a tap and a few seconds. The fastest way to verify customers is now even faster.
Based: United Kingdom
Country coverage: 200+ countries & territories
Technical integration: API integration with secure, bank-grade encryption, ensuring data is protection at every stage of the verification process.
Clients: Docusign, Natwest, SumSub, Shufti Pro, Nitro, Intesi Group.
Jumio
In Jumio’s words: “Jumio uses the power of AI, biometrics, machine learning and state-of-the-art liveness detection to help you rapidly convert more customers, stop fraudsters from infiltrating your online ecosystem and get in compliance with KYC/AML.
Based: United States
Country coverage: 200+ countries & territories
Technical integration: Supports a variety of integration methods, including API, SDK, and mobile solutions, ensuring broad compatibility.
Clients: Uber, Monzo, HSBC, Rappi, United, DolarApp.
ComplyAdvantage
In ComplyAdvantage’s words: "The leader in AI-driven fraud and AML risk detection. Improve compliance workload efficiency, reduce false positives by 70%, shorten onboarding cycle time by 50%.
Based: United Kingdom
Country coverage: 200+ countries & territories
Technical integration: Cloud-based integration with flexible APIs for seamless adoption into existing workflows, allowing for real-time updates and monitoring.
Clients: Aljazeera, Allianz, Emprise Bank, Just Eat, Mollie, Plaid.
Learn more about ComplyAdvantage here.
SumSub
In SumSub’s words: “Powering a people-friendly digital future. At SumSub, we believe in a safe, accessible, and inclusive digital future for users and businesses alike. By eliminating fraud and verification hurdles, we aim to create a world where anyone – regardless of ages location, or computing skills – can securely access and use any service.”
Based: United Kingdom
Country coverage: 220 countries & territories
Technical integration: Provides API and SDK integration, with AI-powered automation for fast and accurate verification processes.
Clients: Mercuryo, Italki, TransferGo, Flippa, Bingx, Huobi Global.
Veriff
In Veriff’s words: “Bringing transparency online. At Veriff we believe that your identity is who you are, it’s your most valuable asset. Therefore you deserve real safety, real protection, real transparency. Veriff is dedicated to keeping transparency at the heart of every online interaction.”
Based: Estonia
Country coverage: 230 countries & territories
Technical integration: API and SDK solutions that integrate smoothly with mobile and web platforms, providing a seamless user experience.
Clients: Monzo, Deel, Bolt, Webull, Starship, Wise.
How to select the right identity verification provider
As the identity verification market continues to boom with new providers being established, selecting the right partner can be challenging. It’s vital that during discussions with identity verification providers you understand several factors to compare and find a partner fit for your business.
- Service offerings: Understand the types of identity verification offered (document verification, biometric verification, AML, etc.) to ensure you find a partner that can offer the services you need to boost your compliance processes.
- Country coverage: If you’re a global business, it’s essential to select a provider with broad geographic coverage. Not only do you need to understand countries & territories covered, but also ensure you know data breadth and population coverage.
- Technical integration: Do you need a real-time solution? How can the providers integrate to your systems and CRM? Try to find a provider that offers flexible options and the ability to test the tech before committing.
- Industry specific expertise: Certain industries may benefit from providers that have specialised knowledge and features designed for a specific sector. Do they work with businesses like yours and have case studies to prove success?
- Price: Due to the nature of identity verification being so critical to compliance, price shouldn’t be a major driving factor. However, evaluate certain pricing options, can they be flexible? Can they turn on and off services without having to reintegrate? Is pricing designed to help you scale?
For a full list of considerations when choosing an identity verification provider, check out our Ultimate Buyer’s Guide to IDV here.
In today’s world, where digital security and compliance is paramount, choosing the right identity verification company is crucial for any business. From top identity verification companies to more local providers, there are many options that will cater to different needs and industries. The right choice depends on the services you require, the countries you operate in, and your technical integration needs.
About FullCircl
FullCircl is a B2B SaaS company that brings regulation fully in-step with customer acquisition, creating better business from the start. Its global solutions drive revenue growth, keep risk and compliance in check, and streamline customer onboarding. Its software, delivered through a platform, API, and suite of applications reduces the cost to acquire and serve, clears the way for positive customer relationships, and accelerates profitable growth.
FullCircl was formed following the acquisition by Artesian Solutions of DueDil and is backed by top tier investors including Octopus Investments, Notion Capital and Augmentum Fintech. In 2023, FullCircl acquired W2 Global Data Solutions, strengthening its KYC, AML, Fraud Detection and identity verification capabilities. Today, it serves over 500 customers, 15,000+ web application users, processes over 300 million checks per month and facilitates the onboarding of 200,000+ customers annually.
Want to learn more about FullCircl’s identity verification capabilities? Contact the team here.
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