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London, 21st November 2024: FullCircl, the single identity verification platform helping gambling operators grow faster with compliance solved, has announced that its Financial Vulnerability Solution - launched in August in alignment with the UK Gambling Commission’s new regulatory requirements - has delivered more than 1 million light-touch vulnerability checks on behalf of the some of the UK’s leading gambling operators. This milestone achievement importantly coincides with Safer Gambling Week in the UK, and heightened awareness for gambling operators to do more to protect customers from harm.
Keeping players safe from harm whilst balancing a frictionless experience is of paramount importance to the gambling industry. The UKCG estimates a current problem gambling rate of 2.5%, representing a dramatic rise compared to previous figures. Operators investing in FullCircl’s single platform for identity verification and financial vulnerability are demonstrating their commitment to creating a safe and enjoyable betting experience for all customers.
Delivered seamlessly via API integration, the solution provides access to 60+ sources of financial, lifestyle, and vulnerability data points, to build a real-time single customer view and clear picture of risk, with minimal impact on player experience. A strategic approach to player vulnerability, FullCircl combines checks - including CCJs, IVA, bankruptcy, debt and credit data, income and affordability verification, and a range of vulnerability indicators - in one customised workflow, to save time and reduce technical overheads whilst delivering the accurate and trustworthy data needed for informed player safety decision-making.
Speaking about the milestone and Safer Gambling Week, Andrew Yates, CEO at FullCircl commented:
“We’re delighted to be partnering with leading gambling operators to assist them in setting the industry benchmark for advanced player protection. Reaching 1 million checks in just 3 months demonstrates that we are the player protection partner of choice, combining a deep understanding of the needs of operators with the most comprehensive and accurate view of vulnerability and affordability currently available in the market.”
He continued: “During Safer Gambling Week we’re doing our part to protect the most vulnerable in society from gambling-related harm, whilst delivering frictionless and compliant solutions for operators. Finally, we’re excited to announce our attendance at ICE Barcelona on 20-22 January 2025 ahead of the next regulatory deadline for UK operators.”
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