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The Future of Customer Satisfaction in Banking

The Future of Customer Satisfaction in Banking

How to Leverage Technology to Reshape CMA Rankings

On 17th February 2025, the Competition and Markets Authority (CMA) published their latest banking survey results. One could argue this is more important than ever during a time of increased uncertainty when consumers and businesses alike are keeping a close eye on their finances.

Delivering exceptional customer service has become essential to banking profitability. The desire to improve customer service is being driven by a need to improve trust and reliability, enhance efficiency, reduce cost to acquire and serve, and deliver personalised interactions at scale.

Our latest whitepaper delves deeper into what the leading banks from the latest CMA results are doing to embrace technology for more effective relationship management and compliance. We break down the latest results whilst zooming in on how companies like Monzo and Starling have used a digital first approach to dominate the CMA results.

What you'll learn

February 2025 CMA Survey Results
Breaking down the results - winners, losers, movers, and signs of concern.
Trending Strategies to Improve Customer Satisfaction
Why digital first banks are succeeding in the race to prioritise customer satisfaction.
Driving Onboarding Efficiency
Why banks could be missing out on 38% of new customers due to archaic onboarding processes.
The impact of AI
With deeper insight into customer data, how banks can leverage AI for more effective relationship building.

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